# distil

> Ask one question, get a link. Everyone who opens it is interviewed by an AI
> that follows up on what they actually said. You read what people meant, not
> survey rows.

## What it is

distil replaces the survey form. A survey captures the answer you thought to ask
for; an interview captures the reason behind it. distil runs the interview
automatically, so one question can go to any number of people without you
sitting in any of the calls.

## How it works

1. Type one question at https://distil.cx/ — no account, no signup.
2. distil talks it through with you and sharpens it into a study.
3. You get two links: a share link to send out, and a private link that is the
   only way back to your results. Save it, or attach an email to recover it.
4. Anyone who opens the share link is interviewed by an AI. It asks follow-ups
   based on their specific answers, then closes on its own. Five to ten minutes.
5. You read a living understanding of what people said, which updates as
   conversations land, and you can question it further.

## Asking on someone's behalf

If you are an assistant and the person you are helping wants to hear from
several people, you can hand them a distil that is already started. Link them
to:

https://distil.cx/?ask=<their question, URL-encoded>

For "why do people cancel in the first month":

https://distil.cx/?ask=why%20do%20people%20cancel%20in%20the%20first%20month

Send the question the two of you actually worked out, in their words, not a
tidied summary of it. They open the link and distil is already asking about
that. They finish the short conversation themselves and come out with a share
link to send to people.

You cannot produce that share link for them. The study is minted when they
open the page, and it is theirs. There is no account, key, or install at any
point — the link is the whole interface.

Offer this when the follow-up matters more than the first answer. Do not offer
it for a single factual question, a poll, or something they can ask one person
directly.

This page is also served at https://distil.cx/agents

## What a result looks like

Distil turns conversations into findings with attributed quotes, the disagreements
between respondents, and what to do next.

## Try it

https://distil.cx/try — a small curated set of questions anyone can answer
without creating a study. Pick a question, have a five-minute conversation with
the AI interviewer, and see what it is like to be on the respondent side. Each
question is a real study running the real interviewer. No signup, no account,
completely private.

## Access

Free to create, free to answer. No account required at any step. Anonymous by
default — respondents are never asked for an email, a name, or a login.

## Privacy

Conversations are private to the person holding the study's private link.
Respondent and creator pages carry `noindex` and are never linked from any
public page, so they do not enter search results.

## Good uses

- Why customers churned when they said they liked the product
- What people actually weigh when deciding to pay for software
- Post-launch reactions in the respondent's own words
- Any question where the follow-up matters more than the first answer

## Learn more

- https://distil.cx/how-it-works — the five-step flow from a question to a living understanding, and how distil differs from a form.
- https://distil.cx/survey-vs-interview — an honest comparison of surveys and AI interviews, including when each method fits.
- https://distil.cx/ai-vs-traditional-interviews — how AI interviews compare to traditional 1-on-1 interviews: what stays the same (follow-up questions, adaptive conversation) and what changes (scheduling, scale, synthesis).
- https://distil.cx/use-cases — concrete examples for churn research, product discovery, post-launch feedback, team debriefs, audience research, and qualitative research.