Customer evidence without the calendar
How distil works
distil turns a question into a short, thoughtful conversation you can share with anyone. Each person is interviewed individually — with follow-up questions based on what they actually said — so you hear the real reasons, not just the top-of-mind answer.
From question to understanding
Type a question
Start with what you want to learn, in your own words.
distil sharpens it
Talk the question through with distil so the study is clear enough to answer well.
Get two links
One link is for the people you want to hear from. The private link is how you return to your study and results.
People are interviewed by AI
Anyone with the share link has a conversation with the AI interviewer. It asks follow-up questions based on their specific answers and closes on its own.
Read a living understanding
Your results update as conversations land, turning what people said into findings you can question further.
More than a form
A form can only collect the questions you thought to ask. distil follows the thread: when someone gives an interesting or surprising answer, the interviewer asks what they mean and why. That is closer to the useful part of a 1-on-1 conversation, without scheduling the calls yourself.
The output is not a spreadsheet of unconnected responses. It includes findings with attributed quotes, disagreements between respondents, and what to do next.
Be on the other side
Try a real interview before making your own.