Questions worth following up
distil is for questions where the first answer is only the beginning. Type the question, send the share link to the people who can answer it, and let the AI interviewer follow up on what each person means.
Question to type: “Why did people cancel in the first month?”
Send it to: People who recently cancelled or stopped using the product.
What the interview can uncover: The moment their expectations changed, what they tried before leaving, and the difference between a stated reason and the reason underneath it.
Question to type: “What are people trying to accomplish before they look for a tool like this?”
Send it to: People who are considering the problem, including current users and people who chose another approach.
What the interview can uncover: The language people use for the problem, the workarounds they rely on, and what would make a new solution worth switching to.
Question to type: “What happened when people first tried the new feature?”
Send it to: People who used the feature after launch.
What the interview can uncover: What they expected to happen, where the experience became confusing, and the details behind a simple like or dislike.
Question to type: “What did each person notice in the project, and what should we change next time?”
Send it to: Project teammates, interview panelists, or collaborators after a shared piece of work.
What the interview can uncover: Different interpretations of the same event, concerns people did not raise in the meeting, and specific improvements for the next project.
Question to type: “What keeps people coming back, and what do they wish was different?”
Send it to: Members, readers, customers, or listeners who know the community from the inside.
What the interview can uncover: The moments that create belonging, the jobs the community helps with, and quiet reasons people participate less.
Question to type: “How do participants describe their experience of this phenomenon in their own words?”
Send it to: Participants who meet the study’s criteria and consent to take part.
What the interview can uncover: Participants’ context and meaning in their own words, including unexpected themes that a fixed questionnaire would not anticipate.