Post-launch feedback
Find out what people made of a new feature, beyond a thumbs up
A rating says someone liked it or did not. It does not say what they expected, or where they got stuck. distil asks about what happened, and follows up on each answer.
Who to send it to
Send the share link to people who used the feature since launch, from a list you already have: beta users, people who clicked the announcement, customers you have emailed before. No calls to book. Each person opens the link and answers when it suits them, and one link works for any number of people.
What to ask
Type one open question, such as “What happened when you first tried the new export?”. Ask about what they did, not whether they liked it. That is the whole setup.
What the follow-up draws out
The first answer is usually short: “it’s fine”, “works well”. distil’s AI follows up on that person’s actual answer, asking what they were trying to do, what they expected to happen, and what they did next, so the confusing moment or the unexpected use has room to show up. The example readout shows a run of this on invented customers.
How it compares to an in-app rating or feedback widget
A rating or widget is quick and gives you a count, which is worth keeping. It cannot ask what the person meant by three stars. A conversation takes 5–10 minutes and records the person’s own words, so you see the detail behind the score. Use the widget for volume; add a conversation for the reasons.
What you get back
distil is free to create and answer. You get findings with quotes from the people who said them, where people disagreed, and where the evidence is thin, not a spreadsheet of free-text answers.
Try it on people who used the feature
Write the question, send the link to the people who used it, and read what they said.